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emotional branding

Emotional Branding in Marketing Assignment

The use of emotions in developing awareness or attracting potential customers is an age-old method used by the marketers and sellers of the different eras. You can review the history of marketing for many such examples. Marketers used different types of emotions like joy, surprise and even fear in their marketing and advertising strategies to evoke an inclination towards their brand or product offerings. One of the classical examples of emotional branding is used by the ‘father of modern advertising’ Thomas J. Barratt in promoting Pears Soap. He used the painting of J.E. Millais’s grandson with the caption of bubbles. This particular advertising used the emotion of joy and innocence targeted for middle-class children group. Nike’s ‘find your greatness’ and Dove’s ‘Real beauty sketches’ campaigns are some more examples of successful emotional branding strategies.

So what do you think about the success of such campaigns? One thing is for sure that these brands used one of the six emotions that can better communicate their brand. Tell me if you can recall some 10 years old campaigns still fresh in your mind. The elements and emotions used in the campaign still have the power to reconnect with you. They can either make you smile or can make you weep with happy or sad tears. Thai Life Insurance’s ‘Unsung Hero’ ad is one such example using emotional branding making viewers shed happy tears. Marketers used emotions not just to enhance their brand name or attract customers. It plays a big role in building long-term relationships and loyalty between the brand and the customers.

Just think how you cherish the joyous moments in your life even after a gap of many years. Think how a bad experience in past can cause a fear in your heart that still send tremors when faced with similar circumstances. The basic mantra of using emotional branding is to tug the heartstrings of the customers, how the emotions and needs mingle together to create a likeness and necessity for the customer. I know it boggles your mind thinking how to connect all the dots. If you are given to work on emotional branding in your marketing assignment you need to think out of the box. Of course, you need to follow the basic instructions provided by your teacher but you need to do more if you want to increase your grades.

Irrespective of the nature of the product/service you first need to identify how your product will emotionally connect with the target group. As a potential customer, you will always seek for the USPs in a brand while making a purchasing decision. Now think as a customer how the USPs of the brand will make you feel. Will the brand/ product bring you the benefits and joys of using it? What do others say about this brand? How much will you accomplish with your goal after using the brand? As a customer, you will always go for the positive vibes from the brand rather than the pains you may face while using the brand. Remember to keep these basic points while you are writing about emotional branding.

Applying branding and needs theories in the content is usually described in most of the marketing and advertising assignments. You cannot avoid applying theories and models as they support and validates your explanations in your assignments. You can twist your grades by touching the core requirement in emotional branding. If you are working with an already established brand then you need to focus on the concept of perception and intimacy as well. Take Nike’s example for instance. Their emotional branding strategy focussed on ‘Heroism’ was an effort to build customer loyalty. An emotional branding strategy for a new brand in the market, however, can be a hard nut to crack but can still work wonders if executed properly.

Remember to elaborate all the features and benefits of the brand that can emotionally connect with the customers. Today’s digital world has already created a vast platform for connecting to people anywhere in the globe for increasing business and social networks. You must ensure that your emotional branding strategy stands out amongst the clutter of similar strategies to win and engage people’s interests in the long-run.


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CSR Report

Writing a good CSR report

Most of you have written certain kind of reports required either in your academic curriculum or in your internship/job. Then you are also aware that there are different types of reports that are needed and written in both academic and professional platform. CSR report or sustainability report is one such report usually written by the organizations and corporations to review their CSR performance annually. Let us first understand what actually a CSR report is.

What is a CSR Report?

Corporate Social Responsibility, commonly abbreviated as CSR has become an integral part of every medium and large organization. You might have noticed that most of the large corporations now mention their CSR performance around the year in their annual reports. Browse through the annual reports of organizations like Pepsico, 3M, American Express, Sony Global and much more to view their CSR activities. You can also get access to their CSR report only if you want to do an in-depth evaluation. Notice how CSR reporting has been given high priority along with the financial reports. You already know that CSR strategies are executed to benefit the society and environment around us. Also keep in mind that these organizations also build trust among the people, its employees and stakeholders through CSR programs.

Structuring a CSR Report

Like any other academic report or professional report, CSR report also needs to be written in a set structure for ease in readability and flow of information. You need to start with the introduction of the company followed by briefly stating the mission and vision of the company. Next, add the product/service details along with target markets across various sectors. Now start with the CSR strategy. Write why this CSR strategy is taken and how this strategy has helped the organization and the society. Remember to keep it concise yet informative so that the reader can make out an assumption regarding the degree of its success. Make sure to add how the strategy was executed and how the strategy has performed from its inception. Evaluate the future possibilities and potentials of the strategy for opening new target markets and maximizing benefits for the organization and the society as a whole.

If it’s a long-term CSR strategy then explain its progress and performance so far. Evaluate the future expectations and plausible outcomes for the ongoing strategy. Do not forget to include data and graphs while evaluating your report. Data, graphs, facts, and figures make it easier to analyze as well as compare the performance with the previous years.  Sum up your report with a fitting conclusion. You can add a number of appendices for additional reading and help for the readers. Usually, financial performances of the organization as well as any awards or accolades are covered in the appendices.

Challenges in writing a CSR Report

Your CSR report might go wrong if you fail to add certain critical parameters necessary for overall performance. There might be another scenario where the environmental assessment is not covered properly or the progress and commitment level was not explored much. Chevron 2011 CSR report is one such example where they took the freedom to explore their initiatives and strategies but failed in explaining their performance.

Now you may question what issues need to be prioritized to get a good and conclusive CSR report at the end. Does it mean that we must avoid stating bad performance in the CSR report? A recent study by KPMG revealed that most companies prefer to leave out the poor performances in their report. Keep in mind that stakeholders would always want to know about the commitment and their impact on the profitability and society. One thing is clear that the report must be balanced with both the good and bad performance round the year.

Hope this will give you a better idea regarding CSR report. For more exciting information, check our blog page.


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How to Create Unique and Fresh Content for your Assignment

Let’s face it, assignments are an inevitable part of your academic curriculum and no University or College will let you rest unless you have submitted about a dozen of them each semester. How do students keep coping with this pressure of coming up with relevant and unique content to boost their assignments to the forefront? Well, there are established Editing and Proofreading Services that students can rely on for help. These institutions not only ease a student’s burden but also make sure the content presented by them is 100% authentic.

Below are a few pointers to ensure you can come up with original content whenever the situation or circumstance demands.

  1. Planning Ahead

Students don’t get to hear this enough and you know why? It’s because pre-planning your assignment actually paves the way for its success. You get all the time in the world to conduct detailed research which in turn ensures you have reliable data for your study. Finding relevant facts and data in time also gives you the luxury of cross-checking information which gets overlooked in a hurried submission. Planning ahead also lets you be more creative and think out of the box as far as your content is concerned because it gives you time to test out multiple approaches and select what’s best for you. Leading Proofreading Services stand by students at each of these steps, right from the planning phase.

  1. Read and Brainstorm

Reading as much as you can is an absolute necessity. When you read more and more even if it on a single topic, it fills you up with ideas and notions about your own content that you will be presenting in your assignment. It will also help you gain deeper insights into various views and interpretations of that particular topic. Here’s the thing, you don’t need to accept all that information as it is. Brainstorm instead. Try to logically evaluate the facts and statistics and you will be able to come up with interpretations of known facts that are completely your own.

  1. Think Objectively and Use Own Examples

When you’re writing an assignment it is important to think objectively as well as critically. You may use examples from your own life as evidence to support your stance but be careful not to indulge in bias. Even when you are evaluating your own experiences, you must look at them objectively, preferably as a third person to refrain from getting personally involved in inferences. Critical evaluation will not only help you clear your judgment but will also make sure your arguments are unique and uninfluenced. Professional Proofreading Services aid students in this regard as their teams of professional editors scrutinize each and every project to identify traces of bias and subjective analogies.

  1. Cite Sources and Check for Plagiarism

When you have picked an idea or a statement from any particular source, you must remember to cite that source or reference your work. Without proper referencing in place, your work would hold very little ground in the academic universe. Plagiarism is nothing but theft of ideas and if you want your work to be perceived as fresh and unique, you must steer clear of it. Avoid copying or replicating content at any cost. There are various online tools available for detecting plagiarism in an assignment. Editing and Proofreading Services worldwide check your content for identification and removal of unintentional plagiarism.

  1. Review and Proofread

Okay, so this is a no-brainer. Of course, you need to proofread. It not only helps to eliminate unnecessary data and streamline your project but also ensures you don’t end up with content that sounds similar to some other content that you have been referencing your work from. Hence, it is important to not only proofread once but multiple times so that you are absolutely certain the material sounds fresh and one of a kind and so that you do not miss out of any detail which might add a different flavour to your assignment altogether. Sometimes letting others edit and proofread your work may also result in bringing some obscure mistake to the forefront that you had gotten used to overlooking. Get your friends or peers to help you out in this regard or better still, contact your nearest Editing and Proofreading Services to add that extra edge to your work.


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mistakes

Most Common Mistakes Students Make while Writing Assignments

Turning in an assignment that fetches good grades could easily be stuff that student dreams are made of! While the best Assignment Editing Services could go on and on about the things you could do to make your assignment foolproof, it is equally important that you are aware of the things that are best avoided or things that might contribute to pulling your grades down when you work on an assignment. So, here we have put together a list of things that you should never do if you want to submit a top quality assignment:

  1. Improper Structuring of your Assignment

This happens to students almost always due to lack of proper planning. You should thoroughly go through the assignment brief to ascertain the exact points that you would be required to talk about in your project. Lack of proper structuring of your assignment may cause you to involuntarily omit certain important points or may cause you to repeat a segment you have already spoken about earlier. Top Assignment Editing Services pay utmost attention to the way you’re assignment is being structured and phased out.

  1. Irrelevant Assignment Title or Weak Thesis Statement

How many of you agree that first impressions can be lasting ones? Why risk experimenting with your precious assignment, right? Well, your supervisor’s first impression of your project may be instrumental in determining the grade that you ultimately receive. Hence, leave no stone unturned till you achieve it. One of the best ways to create a good first impression is to make sure you have a captivating and relevant Assignment title or thesis statement. You cannot afford to be vague with these.

  1. Starting near the Deadline

Trust me, guys, this is actually the worst thing that you can do to your assignment. Even if you have some great ideas or points to talk about in your text, procrastination almost always pulls the quality of your project down! If you start late, you have to rush through your work and that means a greater chance of missing things out and making mistakes in your assignment. Professional Assignment Editing Services often help students come out of these sticky situations by offering to help with editing and proofreading of their documents.

  1. Incorrect Grammar or Misdirected Sentences

Please check and review your grammar and spellings before you turn your assignment in. Nothing puts a Supervisor off than finding silly grammatical errors and typing/spelling mistakes in an otherwise well-informed assignment. You can have all the facts and statistics right but if your language and the way you communicate them to readers is not fluid enough, then your assignment won’t fare well. Sometimes students even go overboard with the usage of sophisticated words such that the general flow of language is impeded. Keep it simple, concise and professional. If you are having trouble identifying the tone of the language that you should imbibe, contact the nearest Assignment Editing Services to give you a boost.

  1. Callous Referencing

Do you realize without proper referencing you might be plagiarizing someone else’s work and calling it your own? This is a very serious offence in the academic world. You must make sure you’re referencing in detail all the segments of your assignment that you have had help putting together. You also have to be very meticulous with the referencing styles that you are using and the syntax that each referencing style requires you to follow. Qualified academicians working with popular Assignment Editing Services enlighten students about the various do’s and don’ts of each referencing style that are currently in use.

Hope the above-mentioned points act as a broad, albeit general guideline for the next assignment that you’re planning for your academic future.


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research philosophy

Delving Deep into Research Philosophy

Research Philosophy can be daunting to understand even for the brightest of minds. But, nonetheless, it forms an integral part of your research and must be well outlined in the study that you want to exhibit to the world. Students seeking help from Dissertation Editing Services often reach out to improve upon their idea of what Research Philosophy is all about. Once you approach the professional, they break it down for you into tiny morsels for your ease of understanding.

What is Research Philosophy?

In the broad sense of the meaning, Research Philosophy actually deals with the source, nature and development of knowledge. Hence, addressing Research Philosophy in your research involves and includes a keen awareness and formulation of your own beliefs and assumptions. These, in turn, form the basis of your research strategy.

Dissertation Editing Services worldwide assist researchers by addressing the main elements that are to be included in the study as a part of the Research Philosophy. Things that are needed to be mentioned include:

  • Specification of the Research Philosophy that you are going to be using for your study.
  • Provision of logical reasons behind the philosophical classification of your research.
  • Discussion pertaining to the implication of the chosen research philosophy on your research strategy.

Research Philosophy Selection

If you happen to avail professional help via Dissertation Editing Services, they’ll help you become aware of how important it is that you have a clear idea of factors taken into account while choosing your Research Philosophy. Trust me, it’s not a piece of cake guys! You have to bear in mind that your choice of research philosophy has to be impacted by practical and logical implications. Studies differ in integral philosophies and thus the Research Philosophy is to be utilized in lieu of the kind of study you are dealing with.

Types of Research Philosophies

There are four main types of Research Philosophies that are used widely by researchers and professional Dissertation Editing Services make sure you select the one best suited to your needs. These include:

  1. Pragmatism: This philosophy believes that there are numerous ways of undertaking research and innumerable ways to interpret data. A single point of view can never paint the entire picture and there must several multiple realities and multiple working hypotheses. The research question is the most vital determinant of research philosophy in this case.
  2. Positivism: The doctrine of positivism revolves around the idea that science constitutes the only way to uncover the truth. Positivism broadly promotes the notion that only factual knowledge/data gathered through observation/measurement can be held credible. In this case, the researcher is essentially independent of his study and is limited to data collection as well as interpretation through an objective approach only. Findings are usually observable and quantifiable in this philosophy.
  3. Realism: Realism as a research philosophy propagates the notion of independence of reality from the human mind. Realism is based on the assumption of scientific approaches to develop knowledge. There are two branches of Realism, namely Direct and Critical Realism. While direct realism depends on the portrayal of the world directly through personal human senses, Indirect Realism argues that even though human beings experience and perceive the real world through their senses, it’s not always the true portrayal of the real world.
  4. Interpretivism: Interpretivism engages researchers and includes human interest into the study as it requires researchers to interpret various elements of their research. This philosophy embraces the idea that access to reality is incomplete without wading through various social constructions such as language, shared meanings, consciousness and instrument. Interpretivism is more focused on finding out meanings and may rely on multiple methods to reflect different aspects and facets of the same issue.

That’s all for now folks. Hope this answers all your preliminary questions regarding Research Philosophy. For deeper insights contact the nearest Dissertation Editing Services and make way for a sound academic career.


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personal development plan

How Personal Development Plan Help in Career Planning?

All of you have written your personal development plan in your dissertation paper, right? Can I ask one question? Why you write your personal development plan in your dissertation paper? Can anybody answer me?

Well, it is obvious to show our research planning, research experience to our readers so they can get understand about the possible issues related to making dissertation or survey in the market. We also write down our issues faced while working in dissertation or surveying in the market to show our problems in front of our readers and make them experienced about.

Ok… then tell me now, do you believe personal development plan can help in your career planning? Don’t be surprised. It is not out of the blue but if you get real-life experienced through personal development plan, then why it cannot be used in your career development?

Obviously, it used and work too. You just have to stick to some basic rules that will lead you towards your successful career. Below are the rules that you must have to stick on.

Aware of weakness:

The first benefit you get from personal development plan is to make yourself aware of you weakens. Yes, it is the biggest positive point that leads your life towards making a successful career. As you get aware of your weakness, hopefully, you will try to overcome it in between your student life that t may not be a hindrance towards your career.

Realize strength:

Like binary opposition, you also get aware of your strength. Sometimes it happens that we find ourselves wrong in the prediction that what is our strength and what is our weakness. Through personal development plan, this prediction we found correct because we already have an experienced on it.

Revision of career:

These both strength and weakness help you to revise your career again and stick to your goal. If I am not wrong, most of us realize later that we are unable to choose our right career track. We think we can do marketing jobs easily while we realized it too hard in reality while a career in finance or HR can be better for us. As we already have done a pilot study of these genres in the market through personal development plan, therefore, choosing a proper career for us became easy.

Decision making:

I think this is a good thing that you earn through personal development plan. Right? Yes, I am because lack of decision making sometimes lead us towards the back while if we are getting confidence in it, our career planning will be easier.

So, now you can understand why Personal Development Plan is not only for academic purpose. Make it useful for your career development. Yes, we study for this only and let implement our knowledge to build us better career for ourselves. Let’s start! Start from now onwards…


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dissertation topic

HOW TO CHOOSE DISSERTATION TOPIC?

Is it seriously needed? Guidelines for topic selection? It’s quite funny yeah. So let me say how do you select your research topic? Oops! I forgot. Your professor has selected topic for you in your Graduation. Right? Ok, no issue, then just tell me how do you select your topic for assignments? What are the basic criteria?

Simple, find an issue with our related field, gathering information about that issue and framing topic. Only three steps are enough. It would be better if we analyse that issue based on some case studies. Well said but for a dissertation, only these three steps are not alright. Don’t forget you are appointed as a role of researcher and your duty is to point out the actual situation with proper justification in front of your readers. Your approach will be realistic and all data must be dynamic. So, you have to work too hard in case of choosing your dissertation topic.

Look, ‘dissertation– the term itself is very serious that we cannot take it as in casual tone. So, selecting a dissertation topic is not an easy task for students especially those who are possessed their Master Degree. It is difficult because here your professor is not supposed to frame your thesis topic on behalf of you. That part was done in your graduation year but in advance studies like Master’s level or PhD level, you have to frame your topic by own. Another thing is, based on that research topic; your entire academic evaluation will be rated. So, choosing any simple and easy topic will not help you in getting good grades in final examination. So, you have to be very careful and realistic at the same time while going to select your dissertation topic. Below some points are given to help you in selecting your research topic.

Choose favourable field:

Always select your favourable field to select your research topic. Look, a research paper requires your own point of view, analysis, justification. So, if your topic will be out of your knowledge, then it will be difficult for you to draw a proper conclusion. So, your topic must be from your favourable field.

Select your interesting genre:

Your interested genre must be reflected in your research topic otherwise, you can’t be able to analyse your research paper and its appearance will be very fishy to your readers. Suppose marketing from MBA is your favourable field. From this, you are interested in branding genre. Then your selected research topic must be of this genre

Do market research:

Do a detail market research about your favourite genre. It requires otherwise you cannot find out the issue faced by market or companies. Suppose, you have found an issue in branding genre in the demographic segment while it was working well in other market segments. So, you can select your issue from demographic segment only based on which your research topic will be framed.

Find out the issue:

Now the time is for selecting your research issue to frame out your research aim, objectives, questions. Your issue must be realistic and informative. Any kind of vague information will be losing the authenticity of your dissertation.

Select your variables:

One independent and one dependent variable must be there on your research topic otherwise, you cannot able to draw a valid conclusion for your dissertation. Based on these two variables, your statistical analysis and regression will be calculated.

Frame your dissertation title:

Now, you can frame your dissertation title. Make sure, your title must include all above-mentioned points like variables, issue, interest. The title must be short but catchy. Don’t frame your title in 20 or 50 words. It will be maximum 8-10 words.

So, now you can understand the basic criteria for choosing a dissertation topic. Now you can present your research draft to your professor for approval. Hope you will do your best.


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reflective journal

HOW REFLECTIVE JOURNAL HELP IN CREATIVE LEARNING?

Are you interested in story writing? Are you enthusiastic about posting new events on your social media sites? If you are interested more in such creative activities, then why are you not trying to prepare your own reflective journal? It is not a too tough task. Yes, a reflective journal is basically your own thoughts on a particular event or past incidence faced by you. You have to just present your views and thoughts to your readers regarding that event with thorough analysis and arguments.

I know you are bit confused between reflective journals and argumentative essay writing style because both needed personal opinion to establish the rational outlook. Let’s inform you reflective journal is 40% similar to an argumentative essay and 40% with reflection report. Rests 20% is your own opinion that how will you frame your paper, how the data will include in the paper and all. Not understand yet? Ok, let me explain you in detail. Start from its first similarity. It is 40% similar to argumentative essay; right? First, think what are the basic key points in an argumentative essay?

  • Key thesis statement
  • Theoretical arguments of scholarly authors
  • Your own justification

Second, 40% similarity is regarding your reflective report. What do you want to project your reflective report?

  • Your issue with dealing the subject
  • Guidance to overcome those issues
  • Key Learning’s

Look, here I have segregated main points from your each 40% similarity. How we have to find out the common concept that has in both these two projects. What are they? First, it is the issue. Second, it is your key learning. So, a reflective journal is nothing but your own reflection about your discovered issue that must be presented in a different format that rests 20%. First 80%, you know how to write and proceed. For rest 20%, just follow our below-mentioned points.

Useful background details:

Your journal must carry useful information about your present event. Always remind, you are going to tell your readers about your experienced event or anything in which you have found interest. So, detail information with proper rationale must be presented in the first few paragraphs in your journal to make your readers aware of why they are learning your paper and what knowledge they should gain after learning this. It is like the rational section of any dissertation. Without having that rationale your readers will never understand why are they study your dissertation paper. Similarly, if your background information is not sufficient and well justified, then your paper will lose its weight.

Justify your rationale:

Justify your answer with more realistic way. Here is the difference between reflective journals and argumentative essay. In case of an argumentative essay, your justification will support by various scholarly articles and their views. But here, in the reflective journal, you have to present your own real-life experience with supportive case studies to prove your justification towards readers.

Ananlyse your actions:

Now it is your part. You have to justify your taken action in that situation that you have mentioned in your journal. Make sure, your actions must be ethical otherwise; it will create a negative impact on readers. You also can support your taken actions by giving relevant case studies.

Share your thoughts:

Share your thoughts like why are you taken those actions, why you observe that event like that way and something that. Mind it, your given thoughts will generate a new viewpoint towards your readers and that’s why your thoughts must be ethical and realistic. No fantasy will be accepted here.

So, if you have experienced some interesting event, then don’t waste your talent on posting those writings on social media sites. Make your own reflective journal and share your creative thoughts with others. Always remind, knowledge sharing can enhance your learning capacity. Then don’t waste your time. Start from here. We will wish you a very ‘Good Luck’!!!


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argumentative assignment

GUIDELINES FOR WRITING ARGUMENTATIVE ASSIGNMENT

Most of you can find maximum similarity between a research project and argumentative assignment. For a primary view, it is true. But don’t get confused. It is true regarding its justification and analysis but both research project and argumentative assignments are totally different with each other from the structure. Research area in a research project is limited but in an argumentative assignment, your area should be broad. A research project is very shortened area of argumentative assignment that project the actual issue happen in the society while in an argumentative assignment, the broader area will be disclosed. So, let’s learn something new about an argumentative assignment. Please follow the below points that you must have to include while writing an argumentative assignment.

Clear thesis statement:

Make sure, your thesis argument should be mention clearly in the first paragraph of your argumentative assignment. Readers have to know what is the main arguments of your assignment and what knowledge should they derived after learning your paper. So, a clear and justified thesis statement should be in introductory part of your assignment.

Enough background information:

More and more information will require justifying your argument in that assignment. It is not any creative writing competition that you can write whatever was in your mind. But you have to prove your arguments by giving supporting evidence. Therefore, proper and authentic information should be required in your assignment. It is just like your literature review. Therefore, you have to show arguments and relevant models of scholarly authors to justify your point of view. Similarly, you have to place this literature review concept in this argumentative assignment in a smaller way.

Detail research:

Detail research is required to collect authentic information for your assignment. Argumentative essay is the smaller version of any research project. Differently is between there structure. So, to justify your arguments and point of view, you have to research a lot. You also can collect samples like a dissertation to justify your analysis towards readers.

Arguments between scholarly articles:

An argument between scholarly articles must be proper in your assignment. You have to project arguments between selected models or theories, between concepts and at the end, you have to justify which concept you have selected in this paper and why. Proper evidence can increase the grade of your paper otherwise, it will be valueless towards readers.

Justify your arguments:

This section is yours that can be applied while concluding the assignment. Yes, you can project here your own concept and point of view to show readers why they read our paper. Is it for learning something new or just for time pass? As an academician, your first and foremost target will be to increase knowledge of your readers and for that reason; you have to establish your arguments with suitable examples, authentic information, and supportive evidence. Rest is Reader’s opinion.


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annotated bibliography

LET’S LEARN ABOUT ANNOTATED BIBLIOGRAPHY

Bibliography we all heard. But about annotated bibliography??? How many of us know about it? OMG!!! Ok, let me answer how many of us heard about this bibliography? Now it is satisfactory. We all heard about it but don’t know its application in academic services. Basically, annotated bibliography used mainly for writing scholarly papers, PhD dissertations to show why the writer has selected those resources for their advanced study. So basically it is an advanced and elaborative form of a bibliography. Writer or researcher has to project the critical outlook of their chosen reference briefly.

Wait Wait Wait! Are you getting confused between annotated bibliography and abstract? Ok, let me clear this confusion first. The abstract is the overview of your written research paper while annotated bibliography is the justification of your chosen references used in our research paper or assignment. Simply saying, space of abstract is based on your research paper or assignment On the other hand; the annotated bibliography is open-end writing of your used scholarly papers. It will increase the authenticity of your research paper. So lets’ start to learn about writing an annotated bibliography. Please follow our below steps:

Select all sources first:

The First step must be your resource collection. Gather all your primary and secondary resources to prepare your bibliography list. Make sure your collected resources must have a link to your assignment or research paper. An invalid resource is not required to prepare an annotated bibliography.

Prepare Bibliography list:

After collecting all relevant resources, now time is for preparing your bibliography list. Make sure, your bibliography list must be according to your required referencing style i.e. Harvard style, Chicago style, MLA style and all.

Identifies the arguments:

Now its the time for preparing an annotated bibliography. After preparing your all reference list, first find out the argumentative statement of your each selected resource. Write down each argumentative statement against of your every resource to show readers critical outlook of those selected papers. Make sure, it is not the literature review, so don’t link each statement with other resource’s statement. Just point out your critical overview of your every reference and write it down clearly.

Discuss the relevance of your used sources:

Make sure, after writing the critical statement of your every reference, the next paragraph should be your evaluation i.e. why you have selected those references for to your study. Please follow the below example format of annotated bibliography,

Gulle, K. (1995). International marketing, 3rd Ed. Oxford: London.

This book states …

Here the relevance of this book is to …

Prepare list according to referencing style:

Your reference list must be followed the required referencing style that you have mentioned in your college semester question paper. So prepare it accordingly. Each referencing style required a different format of an annotated bibliography. For example, MLA referencing style must have 3 paragraphs for each annotated bibliography. The first paragraph is for a summary of that text, secondly is for evaluation and third is your own reflection about that text.

On the other hand, Chicago referencing style of annotated bibliography can be done through one single paragraph that contains both the summary and evaluation of your text. All are depended on for different referencing styles.

Now you can understand how to write an annotated bibliography. So, if you are assigned some project that requires an annotated bibliography, just do it. Simply follow above steps. Your work will be completed easily.


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